Following significant growth of the B2C business, Equity Release Supermarket, the Founder wanted to professionalise the B2B offering to strengthen existing commercial partnerships and fuel new growth opportunities.

Working closely with the Founder of the business we defined a new brand strategy for the B2B arm of the business.  
 
A key focus was to build on the core essence of the B2C brand that had been so successful but attune this essence for a new, B2B audience.  
 
Retaining fundamental elements of the visual identity to ensure recognition of the brand and build on the equity established through Equity Release Supermarket, we created a new verbal identity for the business and attuned it across the four key market segments.  
 
With the verbal and visual identity defined, we brought the brand to life across core communication assets from sales presentations, brochures, email communication and social media.

A significant early success of the B2B proposition is the newly established partnership with MoneySupermarket which creates significant growth opportunities for the business.