Sunlighten had established a strong position in its category and was entering a critical phase of international expansion.

As the business grew, the leadership team recognised that their existing strategy was no longer sufficient to support their ambitions or protect their position in an increasingly competitive market.

To maintain momentum and scale effectively, they needed a clear, future-facing strategy that could guide decision-making, align internal teams, and accelerate global performance.

Working closely with the Founders, we quickly surfaced three core strategic opportunities that brought sharper focus to the business’s vision and enabled a more confident path forward.

These insights became the foundation for a growth strategy that not only defended market leadership but created a stronger competitive edge globally.

We then supported the business in operationalising this strategy, strengthening internal capability, optimising their marketing and commercial infrastructure, and helping prepare systems, teams, and processes for efficient global rollout.

Working across leadership, marketing, design, and digital functions, we ensured alignment and momentum across all territories.

The strategy gave the Founders renewed clarity and energy, and brought a step-change in how the business scaled internationally.

Cross-territory cohesion improved, enabling better coordination of sales and marketing efforts.

Perhaps most significantly, new markets were able to move from setup to revenue much faster, streamlining global expansion and delivering faster returns.

Our ongoing partnership continues to support Sunlighten’s operational performance and strategic growth in an increasingly competitive global landscape.