A growing sense of untapped potential, that’s where we come in.
Since 2008 we have helped businesses at pivotal moments of change turn potential into performance.
Our clients come to us when they’re preparing for the next stage of growth, sharpening their proposition, attracting investment, repositioning for scale or preparing for exit. It’s often when a business is moving from private ownership to private equity, entering new markets, launching new initiatives, or redefining its commercial focus.
Sometimes the catalyst is external, a change in market dynamics, a shift in leadership, or an investor demanding greater clarity and confidence. Other times it’s internal, that growing sense of untapped potential and the need for a stronger, more aligned brand and value story.
Whatever the trigger, we help leadership teams bring clarity to complexity, define their unique market advantage, and create the strategic and creative foundation for sustained growth and value creation.
We specialise in six interconnected disciplines:
Proposition Creation
Defining what the business offers, who it serves, and why it matters.
Brand Development
Shaping the brand’s positioning, identity, and expression across audiences.
Content Strategy
Planning and structuring content to engage, inform, and convert.
Communication Strategy
Aligning messaging across channels and stakeholders for consistency and impact.
Sales Collateral
Turning strategy into high-performing sales tools that drive revenue.
Employer Brand
Articulating the company’s identity as an employer to attract and retain the right talent.
Proactive Creativity™
Our work bridges strategy and execution, helping leadership, marketing, sales, and people teams create the clarity and tools they need to grow.
Our approach is collaborative, practical, inspiring and always grounded in real business outcomes.
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We’re not just expert in creativity but in business as well. Everything we do is geared toward real-world impact, not reports that gather dust.
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We focus on forward-facing commercial potential, exploring new opportunities for growth and value creation, not backward-looking optimisation.
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We become a part of your team, co-creating with senior leadership and embedding ourselves where strategy meets execution.
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We cut through ambiguity to help leaders act with speed and confidence to align their teams and create a market presence that resonates with their audiences.
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We don’t focus on the medium or individual tactics, we focus on the opportunity and drivers that will make a real difference.
Leadership
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FounderChris works with business leaders all over the world that know their business has potential yet are unsure about how to maximise it.
Visionary in his ability to identify value creation opportunities and inspiring in his ability to articulate and visualise those opportunities, Chris’ value is in defining and activating growth.
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Strategy DirectorJames has always believed in the power of strategic brand thinking to accelerate value creation.
Working with and advising CEO's and their Executive Teams all over the world on the strategic direction for their business, James uses the powerful and irresistible force of Compelling Clarity to create significant value and ensure every client maximises their unique opportunity.
Ready to turn potential into performance?
+44 (0)1925 228000
The Elms Mews, 152a High St,
Newton-le-Willows, WA12 9SG,
United Kingdom
©Fogg Et Al Ltd