In the UK, the business faced the dual challenge of navigating a global recession while sustaining growth and market leadership.

From the outset, we were brought in as a strategic partner, not just to support marketing communications, but to help reshape how the business engaged both external customers and internal stakeholders.

At a time when clarity, consistency, and impact were vital, Linde needed a partner who could work seamlessly across commercial and strategic priorities to maintain momentum.

As Linde’s preferred partner, we led proposition development, supported business-critical initiatives, and advised on confidential commercial strategies. Our remit evolved into long-term transformation of their approach to sales, marketing, and tendering.

In the UK, we worked closely with the commercial team to redesign how they pursued and secured major contracts, helping them retain and win multimillion-pound accounts.

The results led to our introduction to the international leadership team in Germany, where we became the first consultancy appointed outside of the country.

Collaborating with teams across 17 markets, we consolidated disparate value propositions and developed global sales and marketing programmes that brought strategic cohesion across regions and elevated customer engagement worldwide.

Our partnership with Linde has been instrumental in helping the business not only retain its market-leading position during a downturn but grow market share in a declining sector.

In the UK, our work directly contributed to revenue growth through stronger bid strategies and customer propositions.

Internationally, our collaboration with the global team ensured a more unified and effective approach to sales and marketing, driving performance across key regions.

This long-standing relationship stands as a testament to our ability to unlock value, deliver at both local and global scale, and act as a trusted advisor on initiatives that are critical to commercial success.