We began working with the Founder when the business was still in its launch phase. As a new entrant to the market armed with a bold ambition for the business, and how it could influence significant improvement for the wider inddustry, we worked strategically to define and visualise his vision in a way that captured a unique, defensible position in the market and maximised the engagement of its audience. 

From the outset, we worked strategically to define the business’s core proposition, audience engagement model, and go-to-market approach.

Our early work shaped a breakthrough marketing and engagement strategy that played a pivotal role in the company’s rapid traction.

Since launch, our partnership has evolved through multiple life stages of the business. Initially focused on brand and marketing, our scope expanded to include business consultancy, digital transformation, infrastructure planning, and cross-functional support. Most recently, we led a major digital infrastructure project to support the company's operational growth.

A key factor in this success has been our close, agile collaboration with the Founder, meeting weekly to maintain momentum and respond quickly to opportunities in ways larger competitors could not.

The business has grown from startup to scale-up, emerging as one of the major players in its sector.

Its ability to move with speed and clarity has led to strategic partnerships, rapid market share growth, and the successful expansion of its offering into new verticals, including B2B and technology brands now integrated under the group business.

Our continued involvement reflects the trust placed in us to support not just marketing and brand initiatives, but the broader strategic evolution of the business as it grows in scale, complexity, and impact.