Following substantial growth of the B2C business, Equity Release Supermarket, the Founder identified a major opportunity to professionalise the B2B offering.

Strengthening existing commercial partnerships and unlocking new routes to growth required a clearer, more focused proposition that could stand confidently alongside the established consumer brand while meeting the expectations of corporate audiences.

Working closely with the Founder, we defined a new brand strategy specifically for the B2B arm of the business.

The priority was to leverage the core essence and equity of the highly successful B2C brand, while refining and recalibrating it for a professional audience operating across four key market segments.

To achieve this, we retained essential elements of the visual identity, ensuring continuity and recognition, while creating a new verbal identity that articulated the business’s value in a more targeted and compelling way.

With both the verbal and visual foundations in place, we activated the brand across all core communication assets, including sales presentations, brochures, email communications, and social media.

This provided the business with a consistent, credible, and commercially effective platform for engaging partners and prospects.

The strengthened B2B proposition delivered immediate impact, most notably through the establishment of a significant new partnership with MoneySupermarket, opening major growth opportunities and validating the strategic direction.

The business now has a more professional, cohesive, and scalable platform to support continued commercial expansion.