Having been aware of our work during his time at Coca-Cola and Google, the CEO of AdParlor approached us, selecting our team ahead of several leading U.S. consultancies, to explore ways to accelerate the company’s ambitious global expansion.

Following a series of acquisitions, AdParlor had developed a complex and diverse product portfolio that was increasingly difficult for customers to navigate. The business needed a clear, cohesive strategy to unify its offering and unlock new opportunities for growth across international markets.

We began by defining a comprehensive brand and product architecture, bringing structure and consistency across the group’s acquired businesses. This strategic foundation enabled stronger cross-selling potential and more coherent customer experiences across business units.

Building on this, we worked closely with the executive team to refine both the corporate proposition and the individual product propositions, ensuring they were clear, compelling, and easily understood by customers, partners, and investors.

Central to our work was the development of a message architecture that articulated how AdParlor helps clients generate measurable returns from their online investments, transforming something often perceived as intangible into clear value.

Our strategic guidance brought a new level of clarity and direction for the executive team, enabling them to redefine the category in which they operate and pursue global expansion with renewed confidence and precision.

The CEO credited our intervention as a pivotal factor in the company’s growth journey, ultimately attributing over 600% growth to the implementation of the strategy we designed.

This intervention reflects our ability to serve as a proven partner at critical inflection points, delivering lasting strategic impact and positioning our clients for sustained success on a global scale.